We seem to get a lot of post. Some days, we don’t receive anything, other days there might just be a bank statement (because I’ve not logged in to check that my £103 is still there and the regulator needs my bank to make sure I’m fully informed even though I’ve opted in to paper statements several times before, blah, blah blah <insert eyeroll emoji here>), but other times there’s a wad of… rubbish.
So I open the envelopes (in a disgruntled manner), sort through the contents, shred anything that might be personal, put generic leaflets into the paper waste, pull the plastic window out that goes into the bin and recycle the rest of the envelope.
It’s an activity that adds precisely zero value to my day. In fact, it does the opposite. It requires effort for no reward.
I can’t believe I haven’t thought about this before, and maybe I’ve just assumed that when the marketing people at these companies (and in some cases, charities) realise that their marketing doesn’t work on meal, they’ll give up writing to me and I won’t need to do anything.
I must admit the charity campaigns make me feel guilty. It seems like month after month, they’re eroding the sometimes one off donation I gave them. If and when I donate again, it’s not likely because they’ve written to me. And yet, they too, continue to write.
Quite clearly, people that work in marketing are more optimistic than I am. Presumably they think that this leaflet, this offer, this product, this whatever will be the thing that makes me say ‘Yes! I need this in my life’ and their marketing will have been worth it.
I decided to do myself, and the environment a favour by emailing 5 of the companies that I could think of off the top of my head and request my marketing preferences be updated so that they stop writing to me. I don’t know if you’d call it an eco-switch per se. Nothing has been switched, I certainly don’t want emails or texts instead. But it is something that I’ve done specifically to reduce the paper waste that I’m generating (or is being generated on my behalf) and something that, stupidly hadn’t occurred to me until starting this little eco-switch challenge.
I may have got off to a slow start, but I now count that as my 7th switch out of 12. Only 5 switches remaining to hit my target by the end of 2019 and 10 weeks to do it in. Easy peasy (surely?!)
Can you cut your junk mail
Hey so I know this week’s post was super short… but I figured with the extra time you could have a think about which companies keep sending you post that you don’t want any more and email them to ask them to remove you from their mailing list. It took me no longer than 15 minutes and you can do it from the comfort of your sofa!